According to Google, there are more than millions of people who use Google images every day to discover and explore content across the web. So, images are considered to be one of the best sources of traffic and must not be neglected. Besides supporting the content, the images increase the user experience and also enable the user to search manually for images directly from the image search itself.
Optimization of images must be done using the best possible, depending on the business type and objective. One can avail of the services of SEO consultants Sydney to get superior results for image optimization. Among the several SEO image optimization tips, here are the 6 must-follow tips:
Unique and Relevant Images
Most of the readers are likely to react more by seeing an image before reading the entire post. You will require a bit of time to source out the pictures, and you need to make sure it connects the article with humor, romance or drama to draw the attention of your audiences. Choose something different, think out of the box and present something different than the old images that are already seen by people many times.
Best Quality Format
High resolutions must only be provided, and no compromises must be made with the quality of the image. Low-resolution images or images of poor quality may look distorted on the mobile screen or tabled. The format of the image must also be correct. In the case of eCommerce situations, JPEGs will work best. GIFs must be avoided for large product images, but can be used for thumbnails. PNGs are a good alternative to both GIFs and JPEGs.
Reduction of Image File’s Size
Before posting an image, you need to keep in mind about mobile users too. It is always better to use a high- resolution image with a smaller size and provide an option for the audiences, which will allow them to view the image by enlarging it. Several tools are available for this purpose. The photos provided need to be beneficial for a user-friendly experience and technical SEO on the site.
Organizing Multiple Images
Organizing the images is as important as the choice of images. Proper organizing of images will provide sense to the content and will keep the reader attracted throughout his or her reading journey. Gaps in the imagery must be avoided, and the image must contain detailed information on the subject, or else it may drive away from the traffic from your site. Put the pictures in a logical order. Images from different angles of the subject must be given to improve the user experience.
Appropriate Caption for the Image
URLs can be provided as a caption for the image because anyone who searches for pictures by using keywords related to your caption will see your page listed in the search results. So, an engaging and easy-to-understand caption must be used which will showcase both page and image relevance. Wrong captions will drive the traffic as there will be no suitable match results.
Alt text must be filled up correctly as it will help your audiences to understand your content better. It will not only enhance the relevancy of your content but will also boost up user experience and search optimizations. It will raise your profile in a certain standard and will draw the attention of audiences and will also place you in the top lists of the search results.
Placing yourself at the top of the search results can be pretty difficult and requires a lot of hard work. The importance of images is growing for several reasons. I can assure you that your efforts will be worthy after seeing the results. Proper optimization of images will provide an extra spark to your website and will help you win in this competitive market. If you follow the basic tips appropriately, then you will never regret it.