Social Media Trends
More than 90% of the businesses and startups are now having a social presence. It is almost a prerequisite for any business since each and every user has now equipped himself with social media channels like Facebook, Instagram, Twitter, Snapchat, etc. As a result, some of the social media tools will be of great help for emerging businesses and startups in this year.
Let’s take a look at the following 6 social media trends which will eventually turn on the heat in 2018:
Higher Engagement Rates Between Brands and Customers:
The communication gap between brands and customers has narrowed down – courtesy, high social engagement from both side. It will further get a hit this year.
Customizable Chatbots:
This will enhance effective communication between chatbots and the brands. Additionally, the brands can offer solutions through to specific customer issues through customized chatbots.
Brands Relying on Social listening Tools:
This particular tool will enable to produce content as per the needs and use of the audience after taking into consideration their thoughts via social media.
In-platform Messaging and Instagram Stories:
With more than 1 million advertisers on Instagram, the trend of stories (which grew exponentially last year) will continue to rise.
Augmented Reality and face Filters:
Machine learning is the future. So is augmented reality. The companies will continue to push newest and latest face filters.
Social Call-out and Taking a stance:
Brands need to be careful before they post anything on the social media platform as most of the users are willing to take a giant leap forward to support/protest against the very post/announcement (subject to their liking/disliking).
