Gwyneth Paltrow is venturing far from her Goop blog

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Gwyneth Paltrow

Gwyneth Paltrow

Gwyneth Paltrow is stepping away from her role as founder of the lifestyle website, Goop.

What the hell?! Who will explain vagina steaming to us now? Or give top tips fo DIY teeth whitening? Who will assist us with our many many questions.

The news of her conscious uncoupling from Goop was announced at the 2016 Sage Summit in Chicago.

Gwyneth Paltrow 2016

“In order to build the brand I want to build, its scalability is limited if I connect to it,” she said. “So I always think: ‘How can I grow the brand? How can I separate myself from the brand?’ and I think its going to be more its own brand.”

“My dream is that one day no one will remember that I had anything to do with it,” she continued.

Paltrow calls the experience of running the Goop “an amazing journey,” but has decided that stepping away from the brand will benefit it in some way.

Full view: GlamourMagazine

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