Create Websites That Lead to Conversions
Increasing the conversions on your website is not as complicated as some see it to be. Many marketers talk about search engine optimization (SEO), enhancing themes, utilizing social media, and other ways to get the target audience to gravitate to your services, but while all these things can make your website and services appealing, it’s also pivotal. If you want to create websites that lead to conversions, you need to do more than build the site and hope people come.
To help you start with increasing conversions, here are some important points to remember:
1) Attractiveness is Everything:
Get this: research from Stanford University revealed that 46.1% of people who are searching the internet use the overall design of a website to judge whether the company is professional or not. Not only that, but another 38% of people will reportedly leave the site entirely if it doesn’t appeal to their aesthetics. You cannot afford to overlook web design.
2) Less Choice, More Action:
There’s a theory called Hick’s Law that says the time it takes for a person to make a choice is directly proportional to how many choices they have. This is what describes that dilemma you have in the buffet line. In short, the more choices, the more time it takes for something to happen. If you want to get more conversions then you need to simplify your website. Cut down the navigation bar, limit how the person can engage with the site (such as sharing posts, commenting on blogs, and interacting on social media), available products, and reviews to read.
3) Respect the User:
People are busy, so you need to respect their time – and how little of it they might have. TheAberdeen Group did a study that revealed a one second delay in load time can result in as much as a 7% drop in conversions. This means that the load speed of your website is almost as important as how nice and clean it looks. Make sure nothing is slowing down your website, and if it is, remove it or correct the issue.
4) Consider an F-Layout:
Depending on where your target audience is from, they will most likely be browsing the internet in an F-pattern, since many people read from left to right and horizontally. This means that the eyes tend to follow the F shape when reading a page. When thinking of this, you can design a website that has important links, calls to action, and other links in the places where people are most likely to look while saving the less importance objects for the lower regions of the pages.
5) Color Psychology:
One of the most underrated elements of design is color. Color makes people feel things. Color can display a message. Color is a decisive factor in your design. Don’t forget about it. When choosing a color for the site, choose ones that welcome the target demographic. It is also important to have contrast to allow the most important features on the page to attract the eye.
Though there are many other ways to get more conversions on your website just by adjusting the design, these 5 tweaks for higher conversions can get you started. Have a good look at your current design and ask yourself which design laws you might be breaking. Then, put these tips to good use.