Apple Macs Are No Longer Immune To Hacks…And Other Small Business Tech News This Week

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Apple Macs Are No Longer Immune To Hacks And Other Small Business Tech News This Week

Here are five things in technology that happened this past week and how they affect your business. Did you miss them?

1) Your Mac is no longer immune to malware attacks.

Check Point researchers have discovered an email-phishing campaign in Europe that is specifically targeting Mac users. The trojan is the first of its kind for Apple computers, and “it phishes for credentials by displaying full-screen alerts that claim there’s an urgent OS X update waiting to be installed.” Dok then accesses the victim’s system and grants administrator privileges to the cybercriminals so that they can install malware without being noticed. (Source: Forbes)

Why this is important for your business:

Gone are the days of PC-only virus attacks.  Now malicious hackers are going after Apple devices too, so don’t think you’re safe just because you’re in an Apple environment.

2) Apple Pay transactions have been growing astronomically:

Apple’s CEO Tim Cook recently announced that the tech giant’s mobile payment service has become more popular with consumers than ever before. In fact, Cook said that Apple Pay transactions in the most recent quarter rose “450% from the same period a year ago.” Apple Pay has expanded to international markets in the past year, including the United Kingdom, Japan, Russia, Australia and Canada, which has helped it to become more accepted and widespread across the world. (Source: Fortune Magazine)

Why this is important for your business:

Apple is fully committed to their payment platform, and it is paying off. If you’re in retail or regularly accept credit cards, you need to make sure you’re also set up to take payments via Apple Pay…or you could potentially lose business.

3) PayPal has new tools that will make it easier to start an online business:

PayPal has announced a new feature called “Business in a Box” that will provide small businesses with an easy way to access its curated partners, including WooCommerce and Xero, as well as the company’s own working capital. Amit Mathradas, PayPal’s head of small business for North America, said, “There is an ecosystem that we play in, and we should be helping to curate it, to help merchants get set up quickly, to start an online business or to take an offline business and move it online.” (Source: Forbes)

Why this is important for your business:

Apple Pay is certainly not the only game in town. I’m a big fan of PayPal and its deep roots in small business, particularly with merchants. Given these new tools, PayPal may be an even better payment option for your business to use so that you can provide the best payment choices for your customers.

4) A new startup plans to use science to make work a more positive experience:

Humu hopes to improve people’s jobs by using machine learning and science to “ensure that employees always have good days at work.” The company’s founder has said of the new startup that people should “be constantly learning and growing, and surrounded by people who are doing the same. We all have good days and bad days, but what would work be like if every day were like our best days? Imagine what we could achieve.” (Source: VentureBeat)

Why this is important for your business:

Though still in their infancy, machine learning apps from companies like Humu will soon be widely used to track employee behaviors and will guide you on how to help them be more productive and happy. Keep an eye on this trend.

5) Here’s another bank that’s merging technology with finance:

Capital One has launched “We Work As One,” a program that connects small businesses with local Capital One cyber-cafés for “a series of opportunities by educating café customers on industry trends, engaging consumers and the community in new ways, and addressing unique obstacles and challenges that small business owners face.” Capital One is a Marks Group client. (Source: Capital One)

Why this is important for your business:

Banks are continuing to use a combination of technology and education to attract new customers. Your business may want to do the same.

Gene Marks owns The Marks Group,  a 10-person technology consulting firm and is also a small business expert, speaker and columnist at other major outlets.

This post was originally published on: Forbes

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